How Reach returned to audience growth after two years of decline

How Reach returned to audience growth after two years of decline

Reach has returned to audience growth after experiencing double-digit declines in 2023 and 2024. Audience director (digital distribution and marketing) Martin Little described Reach, the UK’s largest commercial publisher, as being “like an oil tanker with the turning circle of a Mini Cooper” because of the speed it had executed a turnaround in its audience decline. Reach had been sitting on a combined monthly audience of 42 million people, Littl…