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Author Ted Genoways discusses his new book 'Tequila Wars'

Summary by Npr

Journalist and author Ted Genoways follows the violent, unpredictable and hugely profitable world of tequila through the story of its most successful maker, Jose Cuervo, in his book "Tequila Wars."

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Author Ted Genoways discusses his new book 'Tequila Wars'

Journalist and author Ted Genoways follows the violent, unpredictable and hugely profitable world of tequila through the story of its most successful maker, Jose Cuervo, in his book "Tequila Wars."

12 days ago·Washington, United States

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How The Real José Cuervo Invented Modern Tequila

Today, José Cuervo is the best selling tequila brand in the world, and yet hardly anyone knows the story of it's founder. Why?

13 days ago

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sporkful.com broke the news in 13 days ago on Monday, May 5, 2025.

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