How the WSJ and Dow Jones build on their brand names

Director, Paid Media (WSJ+, Barrons, & MarketWatch) in NEW YORK, New York, United States

About Us: Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street…

How the WSJ and Dow Jones build on their brand names

Sherry Weiss, the chief marketing officer at Dow Jones & Co., and The Wall Street Journal, spoke with Mark Challinor of The Drum about how the company builds and develops its brand name reputations. Here is an excerpt: What are the key elements of building a strong brand in today’s market? Building and maintaining a strong brand […]