US EditionHow to Fix LightFair
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How to Fix LightFair
How to Fix LightFair to Make it Successful, Sustainable and Profitable The future of LightFair sits at a crossroads. Some believe Messe Frankfurt’s 2025 changes laid a solid foundation upon which to build. Others argue the event needs to be blown up and started over. The best solution likely lies in a combination of both approaches. For decades, LightFair has served as the financial backbone of both IALD and IES, generating critical revenue tha…
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