How TV Is Developing in Europe: More Innovative, Targeted and Democratic

The European television landscape is undergoing a profound transformation, guided by the evolution of consumer habits and the advance of digital technologies. According to Samsung Ads' latest report, the combined use of smart TV and mobile devices is redesigning the way in which content is used and monetized. From the fragmentation of the audience to the exponential growth of streaming, to the emergence of the FAST channels, new scenarios for ad…