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How Under Armour signed Stephen Curry away from Nike

Summary by CNBC
In 2023, Under Armour signed a long-term extension with Stephen Curry and made him president of the newly formed Curry Brand, housed under the company's banner.

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How Under Armour signed Stephen Curry away from Nike

In 2023, Under Armour signed a long-term extension with Stephen Curry and made him president of the newly formed Curry Brand, housed under the company's banner.

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CNBC broke the news in on Monday, June 2, 2025.
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