US EditionHow WSS Highlighted Latino Culture at Tienda Superstar in L.A.
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How WSS Highlighted Latino Culture at Tienda Superstar in L.A.
Celebrating 40 years, WSS is known as “your neighborhood shoe store” in Los Angeles, and for its first off-site activation, the Foot Locker-owned shoe retailer went into the community to meet its customers where they are with a pop-up rooted in Latino culture and authenticity. For the relaunch of adidas’ Superstar shoe, WSS partnered with the brand and Midcity Mercado, an organization that activates monthly events to highlight local businesses i…
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