US EditionHubSpot’s tip of the week: Focus on the activity as opposed to the outcome — The Small Business Site
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HubSpot’s tip of the week: Focus on the activity as opposed to the outcome — The Small Business Site
Article by Jeff Hoffman, Founder, Hoffman Overcome your reluctance to make sales calls by focusing on the activity as opposed to the outcome. Measuring your prospecting activity’s success by how many meetings you book can be dangerous. Let’s say you’re aiming to land three meetings a day. You call 15 people, and every single one is busy, on vacation, away from their desk, in a meeting, or simply in a bad mood. Through no fault of your own, you h…
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