IAB and MRC Release Attention Measurement Guidelines for Public Comment

IAB sets out potential standards for measuring attention

Hey! Hey, you! Are you paying attention to this news story? How would we know if so? And would other people measure that in the same way? The post is from Music Ally.

IAB, MRC Propose First-Ever Attention Metrics Framework For Audio And Other Media.

The IAB and Media Rating Council have proposed new guidelines to standardize how attention is measured across media, including audio. Open for public comment through July 12, the framework aims to bring consistency to metrics used in podcasts and digital…

IAB and MRC Release Attention Measurement Guidelines for Public Comment

IAB and MRC release Attention Measurement Guidelines for public comment until July 12, shaping a standard for tracking media engagement.