US EditionIKEA U.S. Enhances Customer Loyalty Program With Points-Based Rewards System
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IKEA U.S. Enhances Customer Loyalty Program With Points-Based Rewards System
Program DetailsThe revamped rewards structure is designed to engage customers throughout what IKEA calls “the entire customer journey” – from the initial planning phases through shopping and final purchasing decisions. This comprehensive approach mirrors what we’re seeing across the retail landscape as companies seek to create more touchpoints for customer engagement beyond the transactional elements of shopping.What makes this program particula…
IKEA Retailer Breaks Ground On South Carolina Solar Park
Ingka Group, the biggest global IKEA retailer, has a sustainability strategy that is equally dedicated to the environment and people. “From the moment we get up to the moment we go to sleep we use electricity without even thinking about it. But when you stop to consider that most of that energy comes from fossil fuels and the effect that it is having on our planet and health, one of the most impactful things we can all do is switch to clean ener…
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