IMG Extends Partnership with Minnesota Vikings

IMG extends partnership with Minnesota Vikings

The Minnesota Vikings has renewed its partnership with sports marketing agency, IMG, to manage the NFL team’s international marketing output in the UK, Canada and Germany for the 2025 NFL season. The agreement extends the organisations’ relationship for an eighth season. Under the renewed partnership, IMG will continue to deliver Out of Home (OOH) campaigns, […]

ESPN Kicks off Expansion Efforts with IMG Licensing Partnership

When it comes to licensing, ESPN isn’t playing the field. The iconic sports brand scored IMG Licensing as its exclusive global partner ahead of this year’s Licensing Expo.  Under this agreement, IMG Licensing will develop new products and experiences that further ingrain ESPN into fans’ everyday lives. The agency already sports a wide roster of upcoming collaborations, including sporting equipment, apparel, entertainment offerings, tailgating, …

IMG Licensing agrees ESPN partnership, IMG renews Vikings marketing ties

US pay-TV sports giant ESPN has launched a new partnership with the IMG Licensing brand agency to expand its global merchandising and experiential offering.