US EditionImmediate reports video revenue up 60% since 2022 strategy change
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Immediate reports video revenue up 60% since 2022 strategy change
Radio Times, Good Food and Gardeners’ World publisher Immediate has seen video revenue increase by 60% since rolling out a new strategy in September 2022. Video views across the business are up 152% while minutes viewed are up 78%, according to an Enders Analysis report commissioned for the PPA Festival. Speaking at the PPA Festival in London on Wednesday, Immediate director of video strategy and delivery Paul Doyle put its successes down to ask…
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