Airbnb’s New ‘Hairbnb’ Strategy Is Not Going to Cut It
- On May 14, 2025, Airbnb launched a redesigned app offering hotel-like services and expanded experiences in 260 cities worldwide.
- This rollout follows Airbnb's strategy to diversify revenue and compete with hotels by addressing past guest complaints and lacking perks.
- The new services include customizable in-home meals, massages, tours, and a premium 'Originals' category featuring notable hosts.
- Half of these offerings cost $50 or less per person, with an average experience price around $66, available to all consumers, not just guests.
- Airbnb’s CEO Brian Chesky characterized 2025 as a milestone year marking the company’s shift toward becoming a comprehensive lifestyle platform, extending beyond its traditional rental services.
23 Articles
23 Articles
Airbnb is using celebrities to promote its new ‘Experiences.’ But its new ‘Services’ seem more useful.
Airbnb will let four contest winners toss a football and have a day with Kansas City Chiefs quarterback Patrick Mahomes. Airbnb Airbnb is trying to expand beyond just vacation rentals — and it’s enlisted some celebrities like Megan Thee Stallion and Patrick Mahomes to get some buzz going for its new offerings. I have some questions. It seems like these big names are only here to tout the new “Experiences” — things like throwing the pigskin with …
Could Airbnb's Next Big Move Be a Rewards Program?
There was once a time when Airbnb’s name was a fairly concise description of the service it provided. Looking to book a night on someone’s couch or spare room? Airbnb was your go-to service for such arrangements. It’s come a long way since then — adding high-profile experiential stays to its roster and seeking an influence on public policy. It’s a sign of how Airbnb has changed the hospitality game that we’re seeing things like Marriott partneri…
Airbnb’s latest release is built for the way family travels
Not just an update, but a reinventionEach year, a swarm of journalists touches down in sunny Los Angeles for Airbnb's biannual release – part product showcase, part glimpse into where travel is headed. This year's updates feel less like an app refresh and more like a total reinvention. The brand's Summer Release felt especially tailored to travelers who crave not just a bed but also a bit of magic: think private mezcal tastings, in-home massages…
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