Information is not enough to boost water savings in hotel rooms

Information is not enough to boost water savings in hotel rooms

Water is a key scarce resource. Therefore, most hotels place written messages in their rooms to promote guests’ water-saving behaviors. Existing research has focused on how nudges prompt towel reuse, reducing water consumption indirectly. We examine the impact of a boost—that fosters people’s competences—on direct water consumption in the shower, tap, and toilet. We conducted two field studies in Mallorca, Spain, in 2022 and 2023, at 14 hotel ro…