New SmartFacts QR codes give shoppers instant product information

New SmartFacts QR codes give shoppers instant product information

Consumers on both sides of the Tasman are about to be able to access a wealth of product information, just by scanning QR codes as they shop. The Australian Food and Grocery Council (AFGC) and the New Zealand Food & Grocery Council (NZFGC) have teamed up with barcode standards organisation GS1 in Australia and New Zealand to launch SmartFacts, a phone scanning service that provides product information to consumers.  The initiative will provide d…

Innovative leap forward in QR codes - Retail World Magazine

The Australian Food and Grocery Council (AFGC), the New Zealand Food & Grocery Council (NZFGC), GS1 Australia and GS1 New Zealand have joined forces to roll out a SmartFacts – a groundbreaking new initiative designed to harmonise digital labelling across on-shelf products in Australia. With a simple smartphone scan, SmartFacts will provide consumers with instant access to digital standardised product information including nutritional details, al…