Inside the Rolex Trademark Strategy: Protecting Prestige – The Fashion Law – OPUS IP

Neil Patel Praises Rolex's Artificial Scarcity Strategy

The luxury watch industry has mastered the art of desire through calculated scarcity, and no brand exemplifies this better than Rolex. Their strategic approach to customer service and product availability offers valuable insights into how artificial scarcity can drive demand and elevate brand perception. I came across a video from Neil Patel, where he praised Rolex’s artificial scarcity strategy which I learned was a genius marketing move. I am …

EUIPO: LAULEX would take unfair advantage of ROLEX for Class 14 goods 

By riding on the coat-tails of the reputed ROLEX mark, the applicant for LAULEX would benefit from its power of attraction, reputation and prestige.

Inside the Rolex Trademark Strategy: Protecting Prestige – The Fashion Law – OPUS IP

Inside the Rolex Trademark Strategy: Protecting Prestige  The Fashion Law