Insurers must resolve long-term problems to successfully sell to younger generations, says GlobalData - GlobalData

Insurers must resolve long-term problems to successfully sell to younger generations, says GlobalData - GlobalData

Insurers targeting younger generations face longstanding industry issues of a lack of understanding and a lack of consumer trust. While quicker fixes such as social media strategies and more flexible products may help somewhat, they would only appeal to a small proportion, so the more long-term issues need to be addressed to reach these generations, according to GlobalData, a leading data and analytics company. A GlobalData poll* conducted in Q1…