Ipsos Synthesio rolls out express insights across product categories
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Ipsos Synthesio rolls out express insights across product categories
Ipsos Synthesio, the Social Intelligence Analytics (SIA) unit of Ipsos, has introduced an Express Insights feature for clients across 177 product categories. The update combines social listening data with Ipsos’ research frameworks to provide real-time analysis of online consumer conversations and behaviour. Elaborating on the specifics of the new offering, Maitreyi Menon, Country Lead, Ipsos Synthesio, India said, “In the new normal of a hyperc…
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