US EditionIrish Language Ads Gain Visibility According to GroupM Research
Summary by adworld.ie
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.1 Articles
1 Articles
All
Left
Center
Right
Irish Language Ads Gain Visibility According to GroupM Research
Eimear McGrath, Research Director at GroupM Recall of Irish language ads has increased, with 57% of people remembering seeing or hearing ads in Irish recently, up from 50% last year according to new research from GroupM’s Media Tracker which is carried out twice a year. The research also shows that audiovisual (AV) advertising remains the dominant format, with 45% of respondents recalling Irish language ads in this format, with television leadin…
Coverage Details
Total News Sources1
Leaning Left0Leaning Right0Center0Last UpdatedBias DistributionNo sources with tracked biases.
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage
