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Is AI Search a PR Problem?

Summary by Michael Brito - Building Brands Online
Let’s be clear about one thing: AI search isn’t coming. It’s already here. It’s quietly replacing Google as the way people get their information about the world, about companies, and about your brand. Unlike traditional search, AI doesn’t give users ten blue links to investigate. It gives one answer. That answer feels authoritative. It reads like truth. And it’s delivered with the confidence of a seasoned expert, even when it’s dead wrong. If th…
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Michael Brito - Building Brands Online broke the news in on Friday, May 9, 2025.
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