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Is it a beer? Is it a spirit? It’s Captain Morgan Muck Pit

Summary by Scottish Local Retailer Magazine
Diageo has announced the launch of Captain Morgan Muck Pit, a new rum-based alternative to beer. The Captain’s latest brand extension takes inspiration from the Caribbean rum making process which sees overripe fruit tossed into a ‘muck pit’ and fermented in the tropical heat to create a rum with an intensely fruity flavour. Trumpeted by Diageo as an “exciting new liquid innovation,” Captain Morgan Muck Pit Brew is a gently sparkling blend of Cap…
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Scottish Local Retailer Magazine broke the news in on Tuesday, May 13, 2025.
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