Is It Possible to Refloat Starbucks?

The investors celebrated last August the appointment of Brian Niccol as CEO of Starbucks. Niccol, until then executive director of the restaurant group Chipotle Mexican Grill, had earned an almost messianic reputation for refloating distressed catering businesses. And the world's largest chain of cafes, increasingly criticized for their old-fashioned premises, slow service and high prices, needed a savior at all costs.Keep reading...