US EditionIs it time to shake up bartender advocacy?
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Is it time to shake up bartender advocacy?
Charlie Mitchell, Head of Insights and Consumer Research A strategy to target the uppermost 1% of bars and bartenders through expensive listing deals and industry events has been a widely adopted and largely fruitful method to seed brands in influential establishments, but is the drinks sector missing a trick with such a focus on the top-end? It was an absolute pleasure to host the ‘Bars in 2035’ – Pernod Ricard SIP roundtable late last year; …
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