US EditionJaguar Land Rover profits defy vexed rebrand
- Jaguar Land Rover reported a £2.5 billion pre-tax profit for the year ending March 31, its strongest in a decade.
- This profit came despite uncertainty caused by US plans announced in early April to impose 25 percent tariffs on imported cars.
- JLR initially paused shipments to the US after the tariff announcement but restarted them last week following a UK-US trade deal reducing tariffs to 10 percent on 100,000 UK-made cars.
- CEO Adrian Mardell said the company 'should be OK in coming below that level' and currently has no plans to make cars in the US despite not ruling it out in the future.
- JLR continues UK and European production, employing thousands in the West Midlands, while hoping for a US-EU trade deal to reduce tariffs on European-made models like the Defender.
13 Articles
13 Articles
Jaguar ditches ad agency after widely-ridiculed rebrand
Storied British automaker Jaguar recently rebranded itself with a new logo featuring the letters of its name in a rounded and mixed-case typeface, a lurid color scheme, and gibberish vibe slogans such as "create exuberant." More suggestive of fashion or sexual wellness branding than fast cars, the campaign was a dud. — Read the rest The post Jaguar ditches ad agency after widely-ridiculed rebrand appeared first on Boing Boing.
Wealthy millennials are spending thousands on Jaguar Land Rover monthly subscriptions
The world’s richest drivers are living in a golden age of customization. Collective investments by luxury carmakers ticking into the hundreds of millions have allowed their customers to design their vehicles as though they were tweaking them in the factory as they were being built. After investing tens of millions of dollars on bespoke paint options, one of those carmakers, Jaguar Land Rover, is now eyeing the luxury of flexibility to get its ha…
The Independent
perspectivemedia.comJaguar Land Rover ‘cannot discount’ building cars in US amid tariffs
However, the company said it currently has ‘no immediate plans’ to shift production from the UK and Europe.
Jaguar Land Rover Boss Says US Factory 'Still on the Table' Amid Tariff Turmoil
Despite high tariffs on car imports in the US, Jaguar Land Rover (JLR) Chief Executive Adrian Mardell has said that the management is mulling production operations in America. Confirming this on 13 May when Tata Motors-owned car group released its highest yearly profit in a decade, Jaguar Land Rover boss said that they're still considering conducting production operations in the US but not immediately. Will Jaguar Land Rover Leave the UK? Accord…
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