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Jimmy Fallon Lifts The Lid On His ‘On Brand’ Series

Summary by Deadline
Jimmy Fallon was in Cannes this week to promote his NBC reality competition series On Brand. The Tonight Show host spent 36 hours in the south of France for the Cannes Lions advertising event, apt given that his new show is essentially all about advertising. “It’s so beyond product placement,” Fallon said on a panel hosted by Savannah Guthrie. “We’re giving you 40 minutes as opposed to a 30-second spot. I’m talking about your brand for a who…

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Variety broke the news in on Thursday, June 19, 2025.
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