Johnnie Walker Green Label - Why Its Fans Wouldn't Let It Die

Johnnie Walker Green Label - Why Its Fans Wouldn't Let It Die

For much of the 20th century, Johnnie Walker was defined by two bottles: the approachable Red Label and the richer, more contemplative Black Label. It was a binary that worked, simple, effective, and globally recognised. But in the late 1990s, a quiet shift began. Amid a growing interest in single malts and more nuanced whisky experiences, Johnnie Walker introduced something different: a green label on the shelf, and a different kind of whisky i…