Kantar: Apple is the World's Most Valuable Brand at $10.7 Trillion

Apple Again Named the World's Most Valuable Brand

Apple has been named the most valuable global brand for the fourth consecutive year, according to the 2025 edition of Kantar's BrandZ report, with its brand...

Kantar crowns Apple world's most valuable brand in 2025

Apple has once again claimed the top spot as the world's most valuable brand, with Kantar estimating its worth at a staggering $1.29 trillion— 12% of the value of the entire top 100 list.According to Kantar's 20th annual BrandZ report, Apple remains the most valuable brand for the fourth year running. Kantar has assigned a somewhat nebulous brand-only dollar amount of nearly $1.3 trillion — roughly 28% growth year-over-year.Rounding out the top …

Kantar: Apple is the World's Most Valuable Brand at $10.7 Trillion

Kantar’s 20th annual BrandZ report values the world’s top 100 brands at $10.7 trillion, using a combination of financial performance and consumer perception to reveal how brand strength drives long-term business growth.

Apple hits $1.3 trillion brand value, snags #1 spot in Kantar BrandZ 2025 ranking

Apple has once again been named the world’s most valuable global brand, marking its fourth consecutive year at the top spot. According to the 2025 edition of Kantar’s BrandZ report, the tech giant’s brand value surged 28% to reach an... Source

Apple named 'World's Most Valuable Brand' for fourth consecutive year

Apple has been named the world’s most valuable brand for the fourth straight year in Kantar’s 2025 BrandZ report, with a brand value of $1.29 trillion, up 28% from last year. The report attributes Apple’s dominance to strong consumer trust, premium positioning, and successful expansion across hardware, software, and services. Apple’s brand accounts for about 12% of the $10.7 trillion total value of the BrandZ Global Top 100. Kantar highlights Ap…

Apple Retains World's Most Valuable Brand Spot

Apple Retains World’s Most Valuable Brand Spot Apple has once again secured its position as the world’s most valuable brand, topping Kantar’s 2025 BrandZ Global ranking with a brand value of $1.3 trillion. This marks the fourth consecutive year Apple has led the list, reinforcing its dominance in a year that saw the total value of the Global Top 100 reach a […] This post Apple Retains World’s Most Valuable Brand Spot appeared first on The Mac Ob…