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Krispy Kreme pauses its doughnut rollout with McDonald’s

  • Krispy Kreme paused its doughnut rollout with McDonald’s at 2,400 US locations as of Thursday's earnings release in 2025.
  • The partnership began testing in Kentucky in 2022 and expanded due to consumer excitement, but shifting fast food economics and struggles at both chains influenced the pause.
  • The deal intended nationwide McDonald's coverage by 2026 to grow Krispy Kreme’s reach beyond its grocery and convenience store sales base.
  • Krispy Kreme’s stock lost about 73% of value in a year and dropped 25% after the trading open, while dividends were halted to save $6 million quarterly, CEO Josh Charlesworth said.
  • Krispy Kreme said the hiatus allows it to reassess rollout deployment and achieve a profitable business model amid ongoing efforts to reduce debt and improve growth.
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Krispy Kreme pauses McDonald's expansion

The phased rollout had originally been expected to reach nationwide availability by the end of 2026, after a successful test run at 160 restaurants.

·Phoenix, United States
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restaurantdive.com broke the news in on Thursday, May 8, 2025.
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