La Salve Once Again Toasts Bilbao with a Campaign that Exudes Authenticity.

For the second consecutive year, the Bilbao-based brewery La Salve reinforces its essence with a new campaign signed by Padre, which celebrates the pride of being from Bilbao. Filmed in everyday settings—under the drizzle, in the txoko (a traditional beer hall), or during Aste Nagusia (Bilbao's Aste Nagusia)—the campaign portrays the real lives of those who make up the city, with natural images and messages that avoid artifice. With more than 13…