US EditionLAIRD SUPERFOOD® EXPANDS FUNCTIONAL MUSHROOM PRODUCT LINE AS CONSUMER DEMAND FOR ADAPTOGENS INCREASES
- On May 14, 2025, Laird Superfood from Boulder, Colorado, introduced six new organic mushroom powders, featuring blends designed to promote calmness and support concentration and cognitive function.
- This expansion builds on the brand’s 2019 launch of its original Organic Performance Mushrooms blend amid growing consumer demand for functional adaptogens.
- All mushrooms are full-spectrum, grown in the U.S., free of fillers and processing aids, and pair mushroom extracts with botanicals to support cognition, stress reduction, immunity, and wellness.
- CEO Jason Vieth highlighted that the new product range offers additional opportunities for incorporating premium organic adaptogens into everyday routines, emphasizing the brand’s focus on simple and minimally processed ingredients.
- The new powders are now on LairdSuperfood.com, will roll out to Fresh Thyme Market and other retailers, and are expected on Amazon later, reinforcing the company’s role in functional food growth.
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