US EditionLegacy Brands Thrive On Constant Renewal - Branding Strategy Insider
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Legacy Brands Thrive On Constant Renewal - Branding Strategy Insider
What is it about successful brands that attracts change over time when added size, complexity, and maturity advance to depress the culture of innovation that set the world on fire in the beginning? How can legacy brands ensure the magic that existed at inception continues, to help author exciting new categories and solve unexplored consumer needs? Growth and success over time can be accompanied by inherent self-inflicted barriers to the essence …
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