US EditionLike It or Not, the Like Button Has Changed the World
- Bob Goodson, a Yelp employee, drew a crude thumbs up/down sketch on May 18, 2005, to express opinions on restaurant reviews.
- Facebook, created in a Harvard dorm five years earlier, introduced the Like button on February 9, 2009, after overcoming CEO Mark Zuckerberg's two-year resistance.
- The Like button helped Facebook engage users, identify interests, and collect data essential for selling targeted advertising, which drove most of Meta's revenue.
- Meta Platform reported $165 billion last year in revenue, and although exact Like responses are undisclosed, Levchin estimates trillions have been logged.
- While the Like button spurred engagement and value, it also caused emotional issues, especially among adolescents, reflecting unintentional consequences typical of innovation.
51 Articles
51 Articles
Who invented Facebook’s Like button? It’s complicated, say the authors of this new book
The internet wouldn’t be the same without the Like button, the thumbs-up icon that Facebook and other online services turned into digital catnip.Like it or not, the button has served as a creative catalyst, a dopamine delivery system, and an emotional battering ram. It also became an international tourist attraction after Facebook plastered the symbol on a giant sign that stood outside its Silicon Valley headquarters until the company rebranded …
Like button almost didn't make it onto Facebook
The internet wouldn't be the same without the Like button, the thumbs-up icon that Facebook and other online services turned into digital catnip. Like it or not, the button has served as a creative catalyst, a dopamine delivery system and an emotional battering ram. It also became an international tourist attraction after Facebook plastered the symbol on a giant sign on that stood outside its Silicon Valley headquarters until the company rebrand…
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