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Longines watch goes viral in China after dial breaks off

Summary by Dao Insights
On 14 May, the Swiss luxury watchmaker Longines went viral on social media in China, especially Weibo, China’s Twitter-like platform. But for all the wrong reasons. Image: Weibo The story starts off with an “avoid” (避雷) review. One netizen from Hunan Province, Central China, bought a Longines watch from the La Grande Classique collection at Harbour City in Hong Kong in 2023. The watch cost them 11,500 RMB (1,595.81 USD) at the time. However, th…
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Dao Insights broke the news in on Thursday, May 15, 2025.
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