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Woolworths CEO makes new price-slash announcement

  • Woolworths CEO Amanda Bardwell announced that starting Wednesday, the supermarket will cut prices on nearly 400 popular grocery items across Australia.
  • This decision aims to ease rising household costs amid public scrutiny and follows government pressure to address supermarket pricing fairness.
  • The discounted prices will be available both in-store and online for a range of essential items, including popular products such as breaded chicken, natural yogurt, frozen fruit, beverages like Coca-Cola, cleaning items, and baby care supplies.
  • Bardwell stated the average price reduction is 10 percent with a family spending $150 weekly expected to save about $15, and she emphasized this is a long-term value commitment.
  • Woolworths is committed to expanding the discount program through 2026 as part of broader efforts to provide real savings amid regulatory challenges and public expectations.
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News broke the news in on Sunday, May 11, 2025.
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