US EditionWNBA star A’ja Wilson’s signature Nike shoe sells out online in 5 minutes
- WNBA star A'ja Wilson released her debut signature Nike sneaker, the A'One, on May 6, 2025, accompanied by a commercial directed by Malia Obama in Columbia, South Carolina.
- The release followed a campaign designed to highlight Wilson's roots and personal journey, including scenes in her family church and featuring local dancers from Benedict College.
- The campaign blended cultural pride and storytelling with endorsements from Wilson's former coach Dawn Staley and emphasized the shoe's design to support athletic performance and uplift young players.
- Every size of the A'One sold out online in less than five minutes, with prices starting at $110 for adults and resellers listing pairs for nearly triple the cost shortly after release.
- The shoe's success marks a milestone for Wilson and a bold new directorial step for Malia Obama, with plans for more in-person sales and widespread team adoption including the Las Vegas Aces.
33 Articles
33 Articles
A’ja Wilson has no shortage of motivation after Aces’ early exit in ’24
LAS VEGAS — Entering her eighth season in the WNBA, Las Vegas Aces superstar A’ja Wilson is poised to build on what was arguably the most dominant individual campaign in league history. Wilson joined Cynthia Cooper (1997) as the second player in league history to win a unanimous MVP award and joined an exclusive club as the fourth player to win the award three times. She averaged 26.9 points and 11.9 rebounds per game last season and set the all…
Nike's new A'ja Wilson commercial pays homage to Columbia, features Benedict College students
A new commercial promoting A'ja Wilson's first signature shoe with Nike pays homage to her hometown, with features from familiar faces and places in a minute-long spot directed by a former First Daughter.
WNBA star A’ja Wilson’s signature Nike shoe sells out online in 5 minutes
As the 29th WNBA season draws closer, hype and marketing are in full swing. With record TV ratings and game attendance, the league and its stars are ready to capitalize on last season’s success. How is A’ja Wilson building on the league’s success? Las Vegas Aces star A’ja Wilson added to the anticipation Tuesday, May 6, when the release of her Nike signature shoe sold out online in less than 5 minutes. Fear not, Wilson fans; in a social media …
WNBA star A’ja Wilson’s new signature Nike shoes sell out within minutes
A’ja Wilson is one of the biggest names in basketball. Not only is she a two-time WNBA champion, a three-time league MVP, a two-time Olympic gold medalist and an NCAA champion, but Wilson now has her own signature sneakers. The first wave of online sales of the “Pink A’ura” edition of her Nike A’One shoes began early Tuesday morning. It also ended early Tuesday morning. It took only five minutes for the kicks to sell out, Nike confirmed to The T…
Black Kos: Malia Obama directs powerful commercial celebrating A'ja Wilson & Black girlhood
Black girl magic in a commercial. Commentary by Black Kos Editor Denise Oliver-Velez Bravo to Malia Obama. Never thought I’d be writing about a Nike commercial, however it has brought back so ...
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