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Martech 2025 trends: AI disruption, the fall of CDPs and the new role of marketers

Summary by lareclame.fr
During their MartechDay 2025, the innumerable Scott Brinker and Frans Riemersma, unveiled the 2025 edition of their annual report The State of Martech. This 137-page report is, as always, a gold mine for anyone who has to lead a company's tech and marketing investments, whether on the advertiser's side, in an agency or in consulting firm. Jérémy Lacoste (Director General France d'Eskimoz) and Xuoan Duquesne (editor-in-chief of the Relame) today …
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lareclame.fr broke the news in on Wednesday, May 14, 2025.
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