Martech in crisis management: Maintaining consumer trust
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Martech in crisis management: Maintaining consumer trust
Today, businesses should stay nimble and adaptable as per the changing dynamics of the business world. The business landscape has become unpredictable. Things can transform overnight; a business that was struggling for months can become successful, and a well-established business can lose one’s honour and status overnight. Every active business must stay agile and prepare its team to respond to any critical situations or crises. What type of cri…
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