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Warner Bros. Discovery’s streaming service Max becomes HBO Max

  • Warner Bros. Discovery announced on May 14, 2025, that its streaming service Max will return to the HBO Max name this summer.
  • This decision follows a rebranding two years ago that removed HBO from the streaming service’s name, a move that confused experts and users.
  • The company cited the growing importance of HBO’s brand equity and admitted Max failed to become an essential service, prompting a strategy shift focused on quality and adult programming.
  • The service has doubled U.S. Ad-supported subscribers in the past year, with nearly half choosing that option, and viewership rose 20% year-over-year in April 2025.
  • By restoring HBO to the streaming platform’s name, WBD aims to leverage its premium brand to accelerate growth and differentiate the service in a competitive market.
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Daily Voice broke the news in on Wednesday, May 14, 2025.
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