Measuring the Digital Economy: Advertising, Content, Commerce, and Innovation – RetailWit

The digital economy now accounts for 18% of the total U.S. GDP - Tubefilter

Every four years, the Interactive Advertising Bureau (IAB) commissions a report to study the current state of the digital economy. The previous installment in that series measured employment and revenue data from 2020, and a lot has changed since then. As factors like the COVID-19 pandemic change the nature of work, Americans are shifting to internet-adjacent jobs in astonishing numbers. The results included in the IAB’s latest Measuring the Dig…

Technology and Innovation: Mapping the Future - PR News Blog

In a world that only continues to go forward, innovation and technology form the pillars upon which progress hangs. From communications to work to shopping to

Measuring the Digital Economy: Advertising, Content, Commerce, and Innovation – RetailWit

New IAB Research: The Digital Economy Surges to $4.9 Trillion, Supporting 28.4 Million Jobs Nationwide Interactive Advertising Bureau (IAB) is proud to release the fifth edition of its long-running economic research series, Measuring the Digital Economy: Advertising, Content, Commerce, and Innovation. This landmark report—published about every four years—offers a comprehensive view of how the internet is transforming the American economy. The la…

IAB Research: Digital Economy Surges to $4.9 Trillion, Fuels 28.4 Million U.S. Jobs Across All 435 Congressional Districts

Digital economy doubles to $4.9T since 2020, now 18% of GDP, driving 28.4M jobs. Read the full report to explore the insights.