T1 2025 advertising market: a fragile balance between digital dynamism and CSR resistance - The Media Leader

Despite a still uncertain economic and geopolitical context and a year 2024 marked by exceptional sporting events, the French advertising market showed a +3.4% increase in the 1st quarter 2025. This is what the BUMP barometer reveals, which highlights a dynamic driven above all by digital, the good results of the DOOH and the sharp increase in CSR-related advertising investments. The French communications sector starts 2025 on a rather positive …

Media advertising market up +3.9% on the T1 2025 Media advertising market up +3.9% on the T1 2025 echaronnat game 15/05/2025 - 11:30 CB+ Exclude Hot News Off

In the first quarter of 2025, the French advertising market showed a relative strength despite the absence of major events equivalent to those of the previous year and in an uncertain economic context. Mainly carried by the dynamics of digital, the sector recorded an increase of +3.4%, with 4,144 billion euros in net advertising revenues, according to the data published by IREP, France Pub and Kantar Media in the framework of the unified baromet…