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Meet the New Jason Voorhees as the Friday the 13th Franchise Celebrates 45 Years of Slaying (First Look)

  • Horror, Inc. And Friday the 13th LLC unveiled a new Jason Voorhees design in 2025 to launch the multi-platform Jason Universe.
  • The unveiling coincided with the franchise's 45th anniversary and follows years of legal disputes that delayed new projects.
  • The Jason Universe will span TV, gaming, new movies, immersive experiences, and collectibles, with Peacock’s Crystal Lake prequel starring Linda Cardellini.
  • Robbie Barsamian emphasized that Jason has not only secured a prominent place in the horror genre but has also played a major role in influencing the medium and how audiences engage with iconic villains.
  • This launch aims to satisfy longtime fans while attracting new audiences through a slate of projects that maintain the franchise’s core essence.
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Adweek broke the news in on Thursday, May 15, 2025.
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