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Mercedes: Doubts About Luxury Strategy Grow

Summary by Tichys Einblick
In 2019, Ola Källenius took over the leadership of Mercedes-Benz with the aim of positioning the company as the leading premium brand in the automotive sector.The Group has been pursuing a consistent restructuring under its leadership since then: away from the wide sales market, towards exclusive, high-priced vehicles with a luxuriant margin.
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Tichys EinblickTichys Einblick

Mercedes: Doubts About Luxury Strategy Grow

In 2019, Ola Källenius took over the leadership of Mercedes-Benz with the aim of positioning the company as the leading premium brand in the automotive sector.The Group has been pursuing a consistent restructuring under its leadership since then: away from the wide sales market, towards exclusive, high-priced vehicles with a luxuriant margin.

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Tichys Einblick broke the news in on Thursday, May 15, 2025.
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