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Mark Zuckerberg's AI ad tool sounds like a social media nightmare

  • Mark Zuckerberg discussed using AI to fully automate the advertising industry during his appearance at Stripe's Sessions event held in San Francisco earlier this week.
  • He previously described a black-box AI tool on Ben Thompson's podcast that would create and optimize ads without human input.
  • Zuckerberg envisions businesses connecting their bank accounts and stating objectives, after which AI tests thousands of ad versions and delivers results.
  • He explained that the platform can generate thousands of variations of your content, enabling extensive testing to determine which performs most effectively.
  • The plan could disrupt the ad industry by reducing reliance on agencies and shifting power to Meta, raising industry tensions and ethical concerns.
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der Standard AT broke the news in Vienna, Austria on Wednesday, April 30, 2025.
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