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Monterey County tourism grew 5.7% in 2024

Summary by Monterey Herald
MONTEREY –Visitor spending in Monterey County reached $3.1 billion in 2024, a 5.7% increase from the previous year, illustrating the continued recovery of the tourism industry in the county after the COVID pandemic. Though total visitor spending in the county has not yet returned to 2019’s pre-pandemic level of more than $3.2 billion, the latest study from Dean Runyan Associates revealed gains across key economic indicators including an all-time…

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Monterey Herald broke the news in Cherokee County, United States on Friday, May 16, 2025.
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