US EditionMountain Hardwear is Changing Course With new Outerwear Debut in Chamonix
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Mountain Hardwear is Changing Course With new Outerwear Debut in Chamonix
Featured Image: Clayton Herrmann Dependability is a fickle thing. Consumers want a reliable product, but innovation is a necessary part of the game. How does a brand move, adapt and change while maintaining a dependable reputation? This is the question facing most of the outdoor industry today, and if there ever were a case study in how to do so successfully, it would be Mountain Hardwear. The California-based company has been a longtime staple…
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