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Jack Link's teams up with YouTube star MrBeast - Food In Canada

  • In 2025, Jack Link's teamed up with YouTube personality MrBeast to introduce a collaborative range of high-protein beef jerky and meat stick snacks.
  • This collaboration emerged from common principles and is designed to engage younger generations, including children, teenagers, and their families, across international markets such as the Asia-Pacific region.
  • The product line features convenient multipacks with individual snack-sized portions designed for active lifestyles and will launch exclusively in Australia and New Zealand in 2026.
  • CEO Troy Link expressed enthusiasm about joining forces with MrBeast, while Donaldson described the partnership as an obvious choice, noting he has enjoyed Jack Link’s products for as long as he can recall.
  • The collaboration intends to expand the meat snacks category worldwide by introducing Jack Link's to a new generation of consumers and benefiting regional retailers.
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Bloomberg broke the news in United States on Tuesday, May 13, 2025.
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