Nadine Wolanke from Adobe: How AI as Enabler Marketing Processes Changes

Hyperpersonalization, AI agents and the desire for more space for creativity through smart tools – both on stage and off the spotlight, these topics were among the defining buzzwords of the OMR 2025.But what do these specifically mean for marketing everyday life? Nadine Wolanke, Managing Director of Adobe Central Europe, explained to us in an interview at the Adobe booth at this year's online marketing megaevent how companies can integrate AI in…