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CFPB Announces Enforcement Actions on Buy Now, Pay Later Loans

  • On Tuesday, 2025, the Consumer Financial Protection Bureau announced it would deprioritize taking enforcement measures related to buy now, pay later loans under the Truth in Lending laws.
  • This reversal follows the Biden administration’s 2024 interpretive rule treating BNPL providers like credit card issuers, which required consumer protections and was challenged by the Trump-led agency.
  • Under acting director Russ Vought, the CFPB is considering rescinding the BNPL rule and shifting enforcement resources toward pressing consumer threats, especially those affecting servicemen and veterans.
  • Nearly half of BNPL users reported financial difficulties like missed payments and overspending, according to a recent Bankrate survey, highlighting rising risks as BNPL usage grows for essentials.
  • The bureau’s step signals a significant regulatory shift in favor of fewer BNPL restrictions while focusing on protecting taxpayers, servicemen, veterans, and small businesses amid increasing market challenges.
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The National Desk broke the news in on Monday, May 5, 2025.
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