Netflix Reveals New Adtech, Recruits Emily in Paris to Pitch Advertisers at Upfront

Netflix hones pitch to brands with richer data, personalization tools

Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront show.

Netflix Reveals New Adtech, Recruits Emily in Paris to Pitch Advertisers at Upfront

Netflix announces new adtech, Wednesday partnerships, and more at upfront.

Netflix Plans to Use AI to Blend Ads With Shows and Movies

Netflix unveiled a new artificial intelligence (AI) for its advertisers at its Upfront event on Wednesday. The streaming platform is heavily investing in its new in-house ad platform dubbed Netflix Ads Suite, and it showcased some of the features and tools that advertisers can leverage. The company also unveiled several ad formats to help its clients reach their desired targets.

Netflix hones pitch to brands with richer data, personalization tools – RetailWit

Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront show.