Netflix says ad-supported tier is doing really well

Netflix says ad-supported tier is doing really well

When Netflix introduced its ad-supported tier, many viewers protested. Now, the streamer says that they’re watching it anyway.

Netflix hikes South African subscription by almost 20%

Netflix has increased its subscription fees in South Africa. Mobile, Standard, and Premium plans see hikes, while Basic stays at R99.

80% of Norwegian households subscribing to streaming service

Norway has topped the list of the most paid subscriptions in the Nordic region. A new report says paid streaming subscriptions in the country have reached an all-time with nearly 80% of households now paying for at least one service.  This represents a year-over-year growth of six percent, according to new data from Mediavision’s Nordic TV & Streaming analysis. Norway is 10 percentage points ahead of the average household penetration with growth…

The advertising-funded Netflix subscription shows: Users spend a lot of time with series and films despite advertising interruptions.

Netflix has moved on to the attack after its top rivals announced new developments and future premieres. And, as usual, the streaming platform has done it by branding muscle and giving a hit on the table really shocking. Its catalog points high. Netflix does not want to keep static and, even if things go very well, is willing to keep moving forward. At its annual conference, the company has unveiled an important series of novelties and changes. …

Netflix: "A dollar spent on us is more valuable than anywhere else"

Amy Reinhard, Netflix’s President of Advertising, took the stage at the streaming company’s third Upfront at the Perelman Performing Arts Center in Manhattan to highlight the growth of the ad-supported plan, which now reaches more than 94 million global monthly active users  – and more 18-34-year-olds than any other US broadcast or cable network. Ad-tier […]